Neuromarketing

Neuromarketing it is a new field of marketing that studies the essence of consumer behavior. It is the union of marketing with science and considered a key to understanding the logic of consumption, which aims to understand people's desires, impulses and motivations. Researchers use functional Magnetic Resonance Imaging (fMRI) technologies to measure the amount of oxygenated blood in the brain in order to accurately identify variations in their activities. So the more a particular region of the brain is working, the greater the consumption of fuel (mainly oxygen and glucose) and the flow of oxygenated blood to that region.